Merchandise

This page features content from BIONICLE Generation 1
This page features content from BIONICLE Generation 2
From BIONICLEsector01
Merchandise
Part of a series on: BIONICLE Sets

Set Year 2001
Set Year 2002
Set Year 2003
Set Year 2004
Set Year 2005
Set Year 2006
Set Year 2007
Set Year 2008
Set Year 2009
Set Year 2010
Set Year 2015
Set Year 2016
Set Year 2023
Combiners and Alternate Models
Collectibles

Merchandise are promotional items produced by LEGO usually in partnership with third party companies to promote the main BIONICLE line. This is a list of all known merchandise produced for Bionicle. "Merchandise" here means any officially licensed physical Bionicle product that is not a set, game, or piece of traditional media. They are grouped by year and partner company. Products under "Lego" are either exclusive to Lego stores and websites, "Legoland" refers to items found in Legoland gift shops, and "Unknown" refers to a product with an unidentified producer.

Promotional items such as free sticker sheets that weren't available for traditional purchase are also included.

Merchandise

2001

LEGO

On September 4, 2001, LEGO announced that as of October it would be selling BIONICLE Pens through the Shop@Home feature on Lego's Website. Prior to its release of the main pen line, a Limited Edition pen appeared later in the month at 17 McDonald's in Southern California as well as in Legoland California.[1] The six Toa pens were released on Shop@Home on December 30, 2001 alongside a watch, backpack, and clock, and were later released in select stores.[2][3][4][5][6][7] These pens were produced by CDM Company.[8][9]

A new T-shirt was also released on the Shop at Home website.[10] A poster was also produced for the line.[11] A backpack was also released on the site, which was also made available on ebay along with various Bionicle caps and shirts, mugs, paper, and pens.[12][13]


Limited Edition Pen Set
P1708
Limited Edition Pen


Toys-R-Us

In 2001, Toys-R-Us released the 16073 TRU Kanohi Carry Case, containing 73 slots to fit Kanohi masks in. This was an exclusive release and could not be found elsewhere.


LEGOLAND

In 2001, LEGOLAND California released an exclusive, 168 piece brick-built Hau set in three different colors: Red, blue, and green.

LEGOLAND Set
LEGOLAND
California Hau


Other

A set of temporary tattoos was also released in Denmark and Germany. Because the ingredients list was accidentally excluded from the packaging, some customers received allergic reactions to chemicals in the tattoos, and LEGO quickly withdrew the product and destroyed the remaining stock.[14]

Temporary Tattoo Set
4327308
Temporary Tattoos


2002

LEGO

On January 3rd, LEGO Cargo kicked off the year by announcing nine bag designs from rucksacks to wallets released on the Shop@Home website. These were only available in European markets.[15]

LEGO featured a number of watches, clocks, and keychains produced in partnership with Clic Time.[8] They also released another line of pens as produced by CDM Company.[16][17][18]

A new T-shirt was also released in the fall of the year.[19]



Legoland

Following the debut of the LEGOLAND Bionicle Jam, in August, LEGOLAND California began distributing a 22 inch foam Firesword.[20][21] This was eventually followed by foam Onua Claws which arrived in December after being available online for a few months.[22] These were also available over the phone, through Lego Imagination Center at Downtown Disney.[23]

Foam Quake Breakers and Magma Swords were also released, first in select Lego stores and then in Lego kiosks by October.[24] Also by October, foam Quake Breakers were released.[25][26]

KB Toys

  • Promotional standee (not exactly traditional merch, but I wanted to make note)[27]

Nike

In 2002, Nike released a set of BIONICLE Toa Nuva shoes which were available to order through Shop@Home. They were available in child 12" and 13", and Youth sizes 1-6 (US sizing), and the masks could be snapped on and off through attachments on the side.[28]

Singapore Postal Authority

In August, the Singapore Postal Authority released a Toys-themed collectible stamp set. Tahu was featured on one of these, while a second stamp featured a LEGO brick set.[29]

Trends

  • Posters

Unknown Company

In August, a limited-edition, 16-month 2002/2003 calendar was released in select department stores featuring sharp, glossy images of the Toa Nuva. Each Toa was featured twice with the last four months of 2002 were grouped on the same page. Holidays for US, UK, Australia, New Zealand, Canada, Mexico and several other countries were featured.[30]

2003

LEGO

Much as in 2002, LEGO continued to release watches and clocks from Clic Time and more pens from CDM Company through its Shop@Home site (including a Rahkshi watch which received a wider release in 2004).[31][32][33][34][35][36] In addition to these, a pair of backpacks was announced in March and released in August themed around the Toa Nuva.[37] [38] Rahkshi stickers were also released in Australian editions of the LEGO Club Magazine.[39]

In July, a BIONICLE bed cover was added to the Shop@Home site, and a beach towel was added in October.[40][41] LEGO also produced a Rahkshi-themed shirt and mailed it to select fans.[42]



Nike

In March, a new Onua Nuva sneaker was released in the same format as the original three Toa Nuva sneakers, together with a Hau clip-on.[37][43] In April, Pohatu's Kakama was also released for the shoe.[44] Then in May, Kopaka's Akaku was also released in Japan as a shoe cover, rounding out the six Toa Nuva masks; it was later released in June on Shop@Home.[45] In June a set of Onua Nuva sandals were released, compatible with the masks featured on the other shoes.[46][47]

October saw the release of Takanuva sneakers.[48] In November, fans were finally treated to individual Pakari clip-ons, together with the long-awaited Rahkshi shoes which came in a standard blue, although the head and spine could be removed and replaced with the other colors of the Rahkshi such as red and white.[49][50]

Colgate

In September 2003, it was announced that BIONICLE electric toothbrushes would be released in partnership with Colgate. The toothbrushes were decorated with the coloring and silhouettes of the Toa Nuva and came with standard Kanohi Nuva pieces that could attach to transparent pieces that would clip over the brush. The toothrbrushes were compatible with any Kanohi Nuva.[51][52] Originally, all six Toa Nuva were supposed to have toothbrushes released, but those of Pohatu, Kopaka, and Lewa were never released and only exist as samples.[53]

Burger King

To promote the Mask of Light movie, Burger King released promotional BIONICLE figures representing the six Toa Nuva in the UK, each of which contained sticker sheets. The sets were each unique. Pohatu was featured in a sculpture that could shoot a disk by pressing a button on the back. Lewa was represented by a large Miru Nuva the back of which, when looked into, showed pictures of Takanuva. Gali was a figure that could glide up and down due to a magnet inside. Tahu was depicted riding a lava wave. Onua was mounted on wheels and could be shot from a launcher. Kopaka slid back and forth on a mound of ice.[54]


Legoland

With the debut of the Bionicle Blaster ride, LEGOLAND auctioned a promotional tie-in on ebay featuring a spinning, glowing top and a poster with the Mask of Light and Bionicle Blaster logo.[55] The Bionicle Blaster ride also featured bags themed around the Toa and cups featuring the Rahkshi.[56][57]

At the LEGO Imagination Center in Anaheim California, various promotional items could be bought or ordered over the phone. These included a krana mousepad, stickers, a shirt, a keychain, and a necklace.[58] A foam Tahnok-Kal shield was also released during this time.[59]

  • Various shirts and accessories[60]

Other

In August, Amazon released a pair of BIONICLE calendars.[61]

Later in August, Ebay hosted an aution for a Wal-Mart button promoting Mask of Light.[62]

2004

Colgate

Colgate continued its BIONICLE promotion from 2003 with a Metru Nui series. Three toothbrushes were released in select Targets and the UK based on three of the Toa Metru: Vakama, Matau, and Whenua.[63][64][65][66] Vahki toothbrushes were also released in Targets.[67][68][69][70][71]

Party Supplies

In June 7th, LEGO announced that series of birthday party supplies from Hallmark were also announced in a licensing deal in June 7th.[8]

Later that fall, a series of party supplies debuted from Birthday Express, together with Favor Boxes and an 18" pull-string piñata.[72][73][74][75][76] Birthday Express also published a BIONICLE Party Planning Guide containing craft ideas for Kanohi art; games called "Mysterious Traitor," "Great Disk Hunt," "Knowledge Towers," and "Sculpture Fields"; and recipes for Metru Nui Pasta, Diskwiches, Vahki Veggies, Liquid Protodermis, Toa Disk Cookies, and Bula Berry Cones.[77][78] Mini Velvet Coloring Posters of Vakama were also released.[79]

Lego

In June, a collection of Bionicle tie-in merchandise released in the Woodfield Lego Store including a jersey, a hat, new t-shirts, and a backpack.[80]

Also in June, the Potomac Mills LEGO Outlet debuted Lego's life-sized Huna, Matatu, and Crystal Spikes which were accompanied by a free Vahki poster.[81](The poster would also accompany a Toys R Us promotion.)[82] These masks were released at various brand stores.[83] In August, a Vahki Bordakh Staff was made available at Legoland California and LEGO Brand Stores.[84][85][86] In September, a foam Kanoka disk launcher was released as well, at about 8 by 10 inches in size and equipped with four foam disks.[87] Around October, an additional foam Vahki Rorzakh Staff became available, which could light up when swung or striking something; this debuted at Legoland around the time a backpack and shirt were available.[88][89]

In September, Lego Outlet stores began offering Vahki note pads as well as other Bionicle-themed back to school supplies, as well as the 2004 Bionicle backpack and Bionicle hats.[90]

In February, an official Frisbee appeared at LEGOLAND and was eventually released in stores.[91][92]

A teal-colored sponge Morbuzakh was released as a promotional item with the 8th issue of BIONICLE: Das Offizielle Comic-Magazin in Germany. The sponge was also released in Russia.

Shop@Home

Shop@Home continued to release BIONICLE tie-in merch including a new Tshirt in February (and another later that year),[93][94] a vinyl sticker with the Bionicle logo from the Bionicle Van Tour in April[95][96] and sticker sheets.

Beach towels and bed covers were released in August.[97][98] Later that month, some backpacks, a key chain, belt, bed sheets, and a carry case with school supplies were also added.[99] At the very tail end of the year, a Hordika keychain was added in the build-up to 2005.[100] The Dume keychain released in 2004 would be rereleased in 2005.[101]

Qubic

In 2004, Qubic picked up the license to produce BIONICLE footwear, releasing them alongside backpacks.[102][103]

Rubie's Costume Company

2004 saw the first release of official BIONICLE costumes, beginning with Toa Vakama and Makuta costumes, as produced by Rubie's Costume Company.[8][104]

Press Release

According to an official press release, LEGO partnered with various additional companies to produce merchandise. These included Logotel for Shirts, Dan River for Bedding, and Tripod for footwear and backpacks.[8]

2005

Lego

In 2005, LEGO and CDM Company released their final series of pens. The first three of these were Toa Metru pens and a Pre-Pack assortment. Later that year, a special Carabiner Pen themed around 2005 was also released, alongside a rerelease of the Limited Edition Pen from 2001.[105][106] Carabiner Pen & Limited Edition Pen rerelease[107]

In April, a new mug debuted on the Shop@Home website. A wallet also appeared around this time themed around Metru Nui.[108][109] Additionally, a new series of watches and clocks debuted courtesy of Clic Time.

In June came a series of updates to the Shop@Home catalog including a new watch, a Toa Metru Whenua hat, and more sandals and backpacks from Qubic.[110][111][112][113] In October, the first 5000 Brickmaster members who renewed their subscription were treated to Three Virtues hats. This product was also available on Shop@Home in select markets.[114] A series of shirts were also released throughout the year, including a Hakann T-shirt at the very end of the year.[115]

Rubie's Costume Company

Rubie's Costume Company continued to produce Halloween costumes into 2005 with the release of Toa Hordika Vakama, Toa Hordika Whenua, and Keelerak outfits.[116] These outfits were available at retail locations and Legoland.[117][118]

Legoland

Legoland featured a new Hordika-themed hat. This appeared alongside a pair of brick-built Vakama and Keelerak statues.[119]

In January, Foam Blazer Claws for Vakama were also released, both individually and as part of a Toa Hordika Value Pack.[120] Legoland also debuted masks for Nokama and Vakama and foam "Hordika weapons."[note 1][121][122] This Vakama mask was also released as part of a Limited Edition Collector Pack[123]

Thinkway

In July, Thinkway released a 3-in-1 Power Gauntlet playset. The toy was themed around Toa Hordika Vakama and featured three alternate launchers that could be mounted on the gauntlet. The first of these was a Rhotuka launcher shaped like a Keelerak head. The second was a disk launcher shaped like the head of Toa Hordika Vakama that could fire Rhotuka-shaped disks. The third was a projectile launcher shaped like Nokama's Fin Barbs where the blade could be launched.[124]

Unknown Company

Some products appeared in 2005 on Ebay that weren't known to be publicly distributed anywhere else. Among these were an employee jacket and magnets. [125][126]

At LegoWorld, an annual event in Zwolle, the Netherlands,[citation needed] a second BIONICLE frisbee was released, this time decorated with a sticker to look like a Rhotuka spinner.

2006

Rubie's Costume Company

Rubie's Costume Company produced its final costumes for the BIONICLE line: the Hakann and Nuparu costumes.[127]

Toy Fair Release

For the 2006 Toy Fair, an array of new partnerships were announced.[128] These included:

  • Bakery Craft for cake decorations
  • DNC for Tableware, lunch boxes, water bottles[129]
  • Dryen for bedding
  • Euromark for Toiletries
  • KE Leisure for bedding and bath supplies
  • Logotel for shirts
  • NubyTech for game controllers
  • Qubic Tripod for footwear, backpacks, hats
  • Thinkway for a video game using a Takanuva staff as a controller
  • XConcepts for a kite and glider [Another news article on this?]
  • Zak Designs for dinnerware and lunchkits
    • Probably related: Shirt, backpack, canteen[130]
  • Zap for bedding, bean bags and seats, towels, towchos

Kids Fashion

Kids Fashion[131]

Lego

  • Piraka Stickers[132]
    • Were included with Piraka sets and may already be documented on this wiki
  • Various school stuff[133][134]
  • Bionicle Heroes Shirt[135]
    • Promo
  • Toa Inika shirts[136]
  • Piraka clothing[137]

Legoland

  • Foam Zamor launcher[138]
    • Also found on Shop@Home
  • Foam Nuparu mask[139]

McDonald's

In 2006, LEGO once again partnered with McDonald's to distribute toys representing smaller versions of the sets from that year. Although this wasn't the first McDonald's BIONICLE promotion--McDonald's had distributed the McToran sets in 2001--these were the first series in a new type of toy. The 2006 BIONICLE happy meals were more traditional action figures, unable to be be built or dismantled, and featured one or two basic play features.

Nestle

Exclusively in 2006, Nestle partnered with Lego to produce BIONICLE toys to include in their cereals.[140]

Six buildable figures were produced, three of the Toa Inika and three of the Piraka. The Toa Inika figures represented Jaller, Hahli, and Kongu and contained a miniature Toa tool and spinner resembling a Rhotuka spinner (but functioning like a top). The Piraka figures represented Avak, Reidak, and Thok and could hold a disk launcher that fired special disks. Interestingly, the Toa Inika figures more closely resembled early concept art for the characters in 2006, while their tools resembled Tahu's Magma Sword, Matau's Fang Blade, and Nuparu's Laser Drill.[141]

Nesquik cereals in Poland, Mexico and Spain featured six Battle Spinners featuring Vezok, Hakann, Reidak, Matoro, Hewkii, and Kongu. These tops could be spun at cardboard targets of members of the opposite team. Two cardboard cutouts of the Toa Inika were included with each Piraka spinner, and two cutouts of the Piraka were included with each Toa Inika spinner.

Unknown Company

2007

Buzz Bee

  • "Piraka Ball Shooter"
  • "Toa Mahri Dart Shooter"

Lego

  • "Squid splasher" water gun and foam weapons[145][146]
    • May be available elsewhere

Lego

McDonald's

  • Happy Meal Figures

Party Supplies

[148][149]

Other

  • Barraki water bottle[150]

2008

Buzz Bee

  • "Phantoka Spheres Shooter"

McDonald's

  • Happy Meal Figures

Unknown Company

  • Backpack, Water Bottle, Wallet[151]
  • Shirt[152]
  • "3-Piece Meal Set" and "Knife and Fork Set"[153]
  • Barraki lanyard[154]
  • Shirt[155]

2009

Lego

Buzz Bee

  • "Bionicle Ball Shooter"[157]

Creative Imaginations

  • Scrapbooking materials

Digital Blue

  • Tuma and Vorox cameras

2010

Agori watch

2015

2016

Unknown Companies

See Also

Notes

  1. In the Legoland California site, the Hordika tool is listed alongside an image of foam Crystal Spikes; however, the product is described as blue, suggesting that it could actually be describing the foam Fin Barbs.

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  120. https://www.maskofdestiny.com/news/ebay-today-toa-hordika-vakamas-flame-sword
  121. https://web.archive.org/web/20061017034147/www.legoland.com/park/shopping/bionicleaccessories.htm
  122. "New Foam Hordika Tool on eBay". BZPower News.
  123. "Bionicle Collector Pack at Kmart". BZPower News.
  124. "New 3-In-1 Bionicle Playset". BZPower News.
  125. "Employee Exclusive Bionicle Jacket on eBay". BZPower News.
  126. "Bionicle Toa Tool Magnets Released". BZPower News.
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  130. "Toy Fair 2006 UPDATED". BZPower News.
  131. "Piraka..Pants?". BZPower News.
  132. "Piraka Stickers". BZPower News.
  133. "BIONICLE in school?". BZPower News.
  134. https://web.archive.org/web/20070110012617/http://www.margo-online.de/shop/schulranzen-set-c-194.html
  135. "Free Shirt With Bionicle Heroes Purchase". BZPower News.
  136. "Toa Inika you can wear to school". BZPower News.
  137. "Piraka Prowlin' in fashion". BZPower News.
  138. "Foam Zamor Launcher Found at Legoland". BZPower News.
  139. "Nuparu Inika Mask Found". BZPower News.
  140. https://www.youtube.com/watch?v=abG2kHEun2c
  141. https://biomediaproject.com/bmp/pictures/concept/y2006/
  142. "Hakann Yo-Yo Found". BZPower News.
  143. "Hakann Keychain". BZPower News.
  144. "Piraka Bedtime Fashion". BZPower News.
  145. ""Squid Splashers?"". BZPower News.
  146. "Foam Takadox Sword, Squid Splasher Images". BZPower News.
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  149. https://web.archive.org/web/20110415024451/http://www.celebrateexpress.com/BIONICLE-BARRAKI-Party-Supplies/42025/PartyKitDetail.aspx
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  156. https://www.maskofdestiny.com/news/gelu-foam-ice-sword
  157. https://nerf.fandom.com/wiki/BIONICLE_Ball_Shooter
  158. https://www.bricklink.com/v2/catalog/catalogitem.page?G=4228308#T=S&O={%22iconly%22:0}
  159. https://www.bricklink.com/v2/catalog/catalogitem.page?G=712759#T=S&O={%22iconly%22:0}