Hero Factory

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Hero Factory
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Hero Factory was a line of constructible figures produced by the LEGO Group from 2010 to 2014. Hero Factory continued the theme of buildable action figures, with an episodic story to support the line and was meant to be a successor to BIONICLE.

History

Development

The Hero Factory line was conceived by the LEGO Group in 2009 prior to the cancellation of the BIONICLE series as a way to attract younger children to the constructible action figure line and renew interest. The Hero Factory sets were designed to be smaller and simpler than the previous BIONICLE ones, and the story was made into an episodic format, with single stories not connected to one another. Releases were planned for every six months in order to avoid drawing out the story, a perceived failure of the BIONICLE line. Sets in the Hero Factory line, while simpler than previous BIONICLE ones, utilize similar pieces and styles to BIONICLE.

Christian Faber, who informed the original BIONICLE concept, also did concept and story work through the ADVANCE ad agency.

2010

Key art for Hero Factory

Hero Factory was officially released in the second half of 2010. Each Hero Factory set in the first wave was marked with an emblem reading "From the Makers of BIONICLE Characters" as a way to keep the line familiar to BIONICLE fans. The line breaks the traditional BIONICLE set release structure, with smaller hero sets released concurrently with larger villain sets rather than as separate waves of similarly-sized sets. These sets resembled the BIONICLE Stars (the final BIONICLE wave) and came in similar canisters.

The Hero Factory website was first released on May 10, 2010, helmed by BIONICLE.com webmaster Kelly McKiernan. Later that year, the website was finalized when a full update was released in July.

The line was supported by a television miniseries titled "Rise of the Rookies," with its four episodes premiering online and broadcast on Nicktoons, directed by Mark Baldo who had previously directed BIONICLE: The Legend Reborn. These episodes were also adapted into comics illustrated by Elmer Damaso and scripted by Greg Farshtey, writer and story team member of BIONICLE (with covers provided Carlos D'Anda, initial comics artist for BIONICLE). The first issue was available physically at San Diego Comic Con, with later issues receiving varied other types of distribution.

2011

In early 2011, a new wave of Hero Factory sets premiered (with a story arc known as "Ordeal of Fire", with a new set design and new structural parts based on ball and socket joints; this updated system was known as the "Creature Character Building System" or "CCBS" and emphasized modular building aspect emulating the traditional System building experience, evolving from the specialized parts of BIONICLE.

In April, the Hero Recon Team website was launched, allowing users to design and purchase Heroes with this new building system as part of the LEGO Design byME service. LEGO Design byME also added a Hero Factory category of parts and four Hero Factory-based starter models to the LEGO Design byME mode of LEGO Digital Designer.

Another television episode covering the Ordeal of Fire arc was released in the same month, alongside a comic loosely adapting the same story.

The third wave of Hero Factory sets was released in mid-2011, further expanding the new building system. Unlike most BIONICLE product years, which told a contiguous story, this new wave (titled "Savage Planet") was a brand new episode, with its story unconnected to Ordeal of Fire, and featured a jungle theme and animal-based villains. The Hero Recon team gained a greater palette and allowed for increased parts selection.

More episodes covering the Savage Planet story were released, this time in two parts. A two issue arc of the comics covered these events as well. The story was then released in DVD in the Fall.

All canister sets in 2011 use the same canister design as the 2010 line's. The canisters also have codes printed underneath their libs that could be used to unlock twelve versions of an online game called Creep Crushers.

2012

In 2012, the fourth wave of Hero Factory (entitled "Breakout") was released. However, this line departed from the traditions set by the previous waves and removed canisters and boxes from the set lineup. Instead, the Heroes and Villains all came in resealable plastic bag containers (except for Black Phantom, the only large set, which was still packaged in a box). The sizes, which were previously the same among the Heroes and standard among the villains, were now varied, with two different sizes in each division, as well as the boxed Black Phantom. Each set also contains a redesigned Hero Core, with a code for a brand new online game Breakout. Two of the sets, Breez and Thornraxx, received a limited release in Europe, with a wider release as an addition to the summer line in the United States and elsewhere. The Hero Recon Team service, following the cancellation of the similarly based Design byME, had the purchasing aspect discontinued, initially in order to focus on the digital experience.

The Breakout theme continued into the fifth wave of Hero Factory sets in summer 2012. Like the previous wave, the plastic bags were retained, with two large sets (Stormer XL and Speeda Demon) released in boxes. Previous set elements, including the new Hero Cores and Hero Cuffs, remained consistent elements of this wave. Hero Recon Team was cut from the website, though a replacement online building system was briefly introduced.

Another two-part series of television episodes was released, telling the Breakout story. Two comic issues appeared in the LEGO Magazine, though with a different plot. Each of these comic issues was divided into two parts: One in the magaine, and one in LEGO Club.

2012 also saw the expansion of Hero Factory's character and creature building system across additional themes with the release of "Ultrabuild" action figures in the LEGO Super Heroes licensed theme. This was moving towards a goal which the LEGO Group's community coordinators had expressed at fan conventions, which was for LEGO to have multiple action figure themes running concurrently.

2013

In early 2013, a new series was released under "Brain Attack" branding. This series maintained the Hero Core design of the Breakout series, with the game points of this year's sets for use in a new game Brain Attack. In the Brain Attack series, larger sets began to appear in resealable foil bags just as the small and medium-sized sets had in the Breakout series.

A single television episode was released for the story, although unlike previous years there was no comic directly covering the story.

A guidebook called Face Off: Makuro's Secret Guidebook, written by Greg Farshtey, author of BIONICLE comics, novels, and online story serials, was released in August. It summarizes all story arcs up to the 2013 one.

2014

2014's line, "Invasion From Below", introduced an overhaul in the style of the series; Heroes were re-imagined as mini-figures, similar to (and compatible with) the standard minifigs as seen in most of LEGO's other lines, while the constraction aspect was found in mechs that held the minifigs as pilots; the villains retained the typical constraction design, though several minifigs of villains were also included. Like the previous two years, the theme extended into the summer releases.

One episode was released for the 2014 story, this time animated and directed by ADVANCE. This episode was only one to not have aired on television.

In late 2014, the LEGO Group announced plans to reboot the BIONICLE franchise, making Invasion From Below the final wave of Hero Factory.

Since being discontinued, Hero Factory has been referenced by Christian Faber, who has said that an initial concept for Hero Factory would see the iconic factory itself revealed as a spaceship.[1]

The logo of the Hero Factory

Story and Setting

Hero Factory is set in Makuhero City, home of the titular Hero Factory. The Hero Factory was built by Akiyama Makuro, who realized that the universe needed a resistance against the growing villain threat. In the Factory, Heroes are built each day and sent on missions around the universe, dealing with a variety of galactic problems such as alien infestations, natural disasters, and criminals.

The series protagonists are Alpha 1 Team, which is composed of William Furno, Natalie Breez, Mark Surge, Dunkan Bulk, Jimi Stringer, and team leader Preston Stormer. As the story progressed, three more new Heroes, Julius Nex, Nathan Evo, and Daniel Rocka, joined the roster.

Rise of the Rookies

In 2010, the first six members of the Alpha 1 Team are challenged by a gang of henchmen formed by XPlode, Rotor, Corroder, Meltdown, and Thunder, and led by the evil Von Nebula, a former Hero that has a grudge against Stormer. The team manages to defeat the villains, and Von Nebula is trapped inside his Black Hole Orb Staff by Stormer.

The Heroes also fought another member of Von Nebula's gang named Vapor.

Ordeal of Fire

A group of corrupted mining robots led by the villain Fire Lord attack the floating fuel depository Tanker Station 22 in search of energy. Stormer, Furno, Breez, and Surge is sent to defeat the villains, but are defeated in battle; they return to factory in order to receive an Upgrade, gaining enhanced power and new forms. Joined by new heroes, Julius Nex and Nathan Evo, who also got the upgrade, they defeat and apprehend the fire villains.

Savage Planet

A new Hero named Daniel Rocka, who is modeled after Furno, responds to an emergency call made in the natural reserve planet Quatros; the signal is a trap, and Rocka is ambushed by the exiled Professor Aldous Witch, who has transformed into the evil Witch Doctor. Stormer, Furno, Stringer, Bulk, and Nex are upgraded once more with animal-based armor and abilities, and are sent to rescue Rocka and see the situation of the planet. When they reach Quatros, they find it corrupted and in a fragile state, and manage to rescue Rocka, giving him an upgrade to his armor and weapons. The Heroes manage to beat the Witch Doctor after Rocka is upgraded with special armor, and the Heroes saved the planet from dying.

Breakout

A villain called Voltix is captured and locked in the Hero Factory prison. Once inside, Voltix initiates a mass breakout resulting in all the villains, including the ones from the previous story arcs, in captivity escaping through a black hole. The fugitives head to various locations in the galaxy, forcing the Hero Factory to send individual heroes to capture them all. All members of the Alpha 1 Team are equipped with new armor, weapons and tools, with each Hero being given a pair of Hero Cuffs which can immobilize any villain, and are sent to track down villains from around the galaxy, while Rocka stays behind at the Hero Factory. The Alpha Team manages to defeat their assigned villains and Black Phantom, the true mastermind behind the breakout, but not before the villain transmits schematics of the factory to an unknown threat.

Brain Attack

An army of Brains, evil brain-like and spider-like parasites that can take control of any living being in the galaxy against their will, are heading to the Hero Factory. The Brains take over thousands of the planet's wildlife, who mutate into terrifying beasts and begin marching to the Hero Factory. Stormer, Furno, Rocka, Bulk, Breez, Surge, and Evo are equipped with new armor, weapons, and shields, and begin their defense of the city. The Heroes realize that the Brains are controlling the creatures and manage to defeat all the Brains by getting them off the animals, who return to normal. Surge is briefly possessed by a brain, but also rescued as Rocka defeats the mighty Dragon Bolt. However, there are more Brains hiding in a pit in the Hero Factory's storage bay created by Draon Bolt.

Invasion from Below

Invasion from Below

Workers of Antropolis City accidentally awaken giant beasts called Jumpers sleeping underneath the city while drilling a new tunnel system. Antropolis is soon overrun by the beasts, and the Alpha 1 Team is called for assistance. The Heroes arrive and construct giant mechs called Battle Machines to combat the creatures. The battle moves underground, where the horde's Queen Beast lives. The Heroes attempt a peaceful resolution with the Queen, but are ultimately forced to eradicate the beasts. The Heroes succeed in defeating the Jumpers, whose fate is unknown. When the Heroes are returning home, they do not notice that there is an unhatched Jumper cocoon in their Drop Ship.

Hero Factory Recon Team

A facet of the Hero Factory storyline is the Hero Recon Team, based around a web application that allows users to design products using LEGO's Design byME service. The Recon team was founded shortly after the inception of the Hero Factory, with one of the Factory's top Heroes, Merrick Fortis assigned as its head. The intention of the organization, as envisioned by founder Mr. Makuro, was to study the criminals of the galaxy and gather intelligence in order to gain an understanding of them.

List of Sets

2010

Hero Factory Sets of 2010
Small Medium Large Limited Edition

2011

Hero Factory Sets of 2011 1HY
Small Medium Large Special Edition
Hero Factory Sets of 2011 2HY
Small Medium Large

2012

Hero Factory Sets of 2012
Small Medium Large Promotional

2013

Hero Factory Sets of 2013
Small Medium Large Promotional

2014

Hero Factory Sets of 2014
Small Medium Large Promotional

References

External links