MaskofLight.com

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MaskofLight.com
Website
Type Official promotion site
Managers Unknown


MaskofLight.com was the official website meant to promote the first BIONICLE Movie, BIONICLE: Mask of Light. The domain is rumored to have been registered by Disney.go, however currently accessing the site redirects you to Lego.com. This is currently speculated due to the fact that at the bottom right of the front page of the site, there was a link in yellow for the domain “DisneyVideos.com”, and because the Disney.go domain for the original Walt Disney Home Entertainment website had MaskOfLight.com listed as the main site for the film. Besides the link to DisneyVideos.com, the bottom left corner of the front home page also displayed the Miramax Home Entertainment logo featured on the other side of the tab. The site included games and activities as well as links to the aforementioned DisneyVideos.com, BIONICLE.com, and a Matoran decoder.

Introduction And Main Screen

The introduction was a short animation featuring The Legend of Mata Nui, as told by the Matoran of Mata Nui. When the animation ended, the viewer was presented with an advertisement for BIONICLE: Mask of Light, links to the Ta-Wahi, Le-Wahi, and Kini-Nui sections of Mata Nui Explorer, these having linked in the circles in the center of the Three Virtues logo, and a navigational menu at the bottom of the area.

Sections

Bonus Features

This section listed the "bonus features" that can be found with the Mask of Light movie as well as technical specifications of the movie.

Order Now

This linked to the LEGO Shop at Home page for Mask of Light. The movie is no longer available for purchase there.

Synopsis

This section featured a brief summary of Mask of Light.

View Trailer

This played a variant of the Mask of Light Teaser Trailer.

Toa Test

This section featured the Toa Personality Test, a quiz which attempted to determine which Toa Nuva the player was most like. The test featured a series of multiple-choice questions with various scenarios. In the end, the test calculated all the questions together in an attempt to determine which Toa the player most resembled.

Screensaver

This section gave the viewer access to a downloadable screensaver for Mac OS9, OSX, and PC as well as instructions for downloading it. The screensaver features scenes from Mask of Light with a border similar to that of the website.

Production Journal

This section gave the viewer access to the downloadable Mask of Light Production Journal as well as instructions for downloading it.

The Legend Continues

This section featured The Legend Continues, a choose-your-own-adventure game. One played as two Ta-Matoran, who were searching for Artakha on Mata Nui during the time that Mask of Light took place.

Trading Card Game

This linked to a collection of Mask of Light-related tokens from Disney Tokenzone, described in more detail below.

Site Map

This section was a list of links to the other parts of the site.

Disney Tokenzone

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Bionicle Tokenzone
Website
Type Official promotion site
Managers Unknown


Tokenzone was a virtual collectible platform used primarily for tie-in advertising. A set of 48 promotional Bionicle "tokens" were made available on Tokenzone's Disney subsite in 2003 and linked to from MaskofLight.com. The tokens were evenly divided over eight sections, each corresponding to a location in the film: the lava cave, Kolhii field, Ta-Koro, Ga-Koro, Le-Wahi, Ko-Wahi, Onu-Koro, and Kini-Nui. Of the six tokens per section, one was a render of a character and five were film stills presented in roughly chronological order.

Players could collect new tokens either by waiting a (now unknown) amount of time, or by referring friends to the site. It was possible to receive multiple of the same token. Players were encouraged to trade their spare tokens with each other on Tokenzone's marketplace to help complete their set. It is not currently known if there was a reward for collecting all the tokens.

External links